AFOLs (Adult fans of Lego) are a very real thing. They reach for the bricks to help their stresses fall away. The campaign gave people a Lego brick-inspired soundtrack for building, that helped them find their meditative state of flow. Partnering with musicians and Lo-Fi Girl helped us reach new audiences of stressed out builders who needed to chill.
And relaaaaaaax.
Shot in LA by Sound of Metal director Darius Marder and edited in Copenhagen by Oscar-winner Mikkel E. G. Nielsen. With creative direction from both sides of the pond, this suite of work is a testament to the power of video calling in and of itself.
The world's first large-scale Google Hangout helped fans across the globe cheer on their team at Old Trafford. Perhaps the best part was flying out to interview the supporters personally, and play director, with help from the DOP.
Getting people to talk about the pandemic isn’t easy, even now. Especially with so many groups across the country feeling wronged by the powers that be. We had the pleasure of walking the tonal tightrope for something so important. (We both even, kindly, caught Covid in time for the initial briefing.)
A highlight of the campaign is the commemorative tapestry, curated by Ekow Eshun, that serves as a lasting memory of what people went through. These are the first panels depicting those unique stories.
Lucozade Sport is the secret weapon of the home nations, so why would we share it with the rest of the world?
Digital campaigns can be so executional. We found a way to make this one conceptual, despite having to use the global imagery. ‘Rent a Porsche. Own the moment’ was the perfect hook for almost any image or occasion.
(And no, I didn’t get to drive a 911.)
Cheese triggers the brain’s opioid receptors making it almost addictive as crack cocaine. The behaviours were already there, we just gave people a reminder of the rules that go with it.
Write a will… and leave a gift to charity when you do. Not an easy message to land. A PR approach helped make it that much more memorable. We opened a restaurant, in a crypt, where each dish could be your last.
No journalists or c-list celebrities were harmed in the making of this ad. But they all wrote a will.
Our ‘Keep Questioning’ platform won the pitch and opened up a whole re-brand that brought many disparate parts of the business together under one look and feel and tone of voice. These idents were the first thing out the door.
Goodbye to automotive norms. Hello to seamless sustainable design. This press ad gave the combustion engine its well-earned send off for the UK launch.
Instagram works continually to evolve their platform, making it quicker and easier to share and DM. As intuitive as it usually is, Zoomers still need a helping hand to see the potential.
Our three campaigns of 24 executions were shot over just three days and saw 89.1 million clicks and 6.3 billion impressions (according to Insta’s data).
Crispin Finn's simple illustration style was a perfect fit for Esso forecourts all over the world.
Ever seen The Shining? We created a pop up experience that put punters in the horror film for Stella's Fanatical about film campaign. Worth a watch just for some casestudy lols.
Volkswagen. Unashamedly muscling in on the smaller local garages.
Showing off the 'Best of British' for the Marketing Agencies Awards.
Australia's Young Gun Awards recognise creative talent under 30. Win one, and you can finally tell your agency where to stick it.
With Margaret Thatcher’s passing we proactively approached the FT. Shot by David Gill, this ad was to go to print the same day BBH launched an almost identical ad for the Guardian. I probably shouldn’t have it in the book but I'm still in mourning.
This is not an ad.
It’s a hobby.
No.
It’s art.
